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Extraordinary Journeys Packs a Month's Worth of Ethiopia Into 8 Days

Extraordinary Journeys Packs a Month's Worth of Ethiopia Into 8 Days

One of the most frustrating things about being on vacation is trying to fit everything into that one short stay. It seems you never have the time to see and do everything you'd like to and you may never have the chance to return. Extraordinary Journeys (EJ)—specializing in bespoke African tours—knows it's not that often people get to travel around this captivating continent. So, to help get the most out of your time there, they've has taken their offerings to new heights...literally.

For their new Ethiopian adventure, EJ has partnered with Tropic Air helicopter charter to show guests in eight days what they may not be able to see in an entire month by land. The bird's eye view gives a whole new perspective to the majestic landscapes below. Check out some highlights from each of the eight days spent going above and beyond your average tour of Ethiopia.
Day 1

  • Begin in the fourth largest city in Africa, Addis Ababa, where you'll meet the first of three pilots on the journey
  • Take a tour of the city, visit local markets, or head to the National Museum, home to 'Lucy', a 3.5 million-year-old skeleton—the oldest hominid ever found
  • Stay overnight at the Sheraton Addis


Day 2 & 3

  • Depart for Lalibela, one of the two holiest cities in Ethiopia
  • Once there, you'll tour the famous 12th century rock-hewn churches, an UNESCO World Heritage Site
  • Stay overnight at the Mountain View Hotel


Day 4

  • Travel north via helicopter along the Tekezé River, which has made one of the world's deepest canyons at over 2,000 feet
  • You'll land in Ethiopia's highest range, the Simien Mountains
  • At 15,000 feet above sea level, a car will meet you to drive around and attempt to spot some indigenous animals like the Gelada baboon, Ethiopian wolf and the walia ibex
  • Spend the remaining nights at Gheralta Lodge


Day 5

  • You'll fly along the Simiens and touch down for a picnic breakfast before heading to the town of Aksum, known for its granite monuments
  • Later in the day you'll tour the Tigray region and see some of its 6th and 7th century rock-hewn churches


Day 6

  • This day will be spent 330 feet below sea level amongst the volcanoes, salt pans and acid lakes of the Danakil Depression
  • Located on the Horn of Africa at a break in the Great Rift Valley, some of the hottest temperatures on earth have been recorded here
  • Before the day is through you'll also visit Irta Ale, a volcano that has been constantly erupting since 1967


Day 7

  • You'll continue exploring the Tigray region and see eight of its most famous churches (since they are seven hours apart by foot, traveling by helicopter is the only way to visit them all in one day)
  • A guide will lead you up the steep hillsides inside the churches to see their beautiful mural paintings and the priests who reside there


Day 8

  • Head back to Addis Ababa admiring the landscape along the western wall of the Great Rift Valley
  • Stay overnight at the Sheraton Hotel before going back to reality


This eight-day adventure into ancient Ethiopia is priced at $136,550 for two and $142,000 for four, excluding international flights. As an extra incentive to cross this off your bucket list, if you book the trip by December 15, 2013, Extraordinary Journeys will take $5,000 off the cost.


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Fetch! Dog Treats

Jackie Lovern's inspiration for fetch! Dog Treats began in August of 2012, following a veterinarian trip with her newly adopted Miniature Schnauzer, Sgt. Pepperoni. During the vet's exam, he stressed the importance of healthy feeding habits for her pet, which ultimately sent Lovern in search of dog treats made with natural and nutrient-rich ingredients. To her surprise, she found none. That's what led the determined pet owner to start experimenting with her dog treat recipes and sharing them with family and friends. In a matter of months, her desire to feed Sgt. Pepperoni treats, a quality that she would eat herself, turned into a business, as people started clamoring for her healthy, tasty treats to share with their dogs.

fetch! Dog Treats assorted biscuits and cookies

Finding the recipe for success

In 2012, the year Jackie adopted Sgt. Pepperoni, there were media reports of dogs becoming sick and even dying due to the poor quality, inexpensive pet treats being imported to the United States and purchased by dog owners. By mid-2012, the FDA was investigating over 1,000 such claims.

By mid-2012, the FDA was investigating over 1,000 similar claims

A new dog mom, herself, Jackie, set out to develop a solution by creating her line of limited ingredient biscuits made of pure, restaurant-quality ingredients. They were healthier, more beneficial, and completely all-natural. After all, she figured if she wouldn't eat them herself, why would she give them to her dog?

fetch! Dog Treats brand Scrumptious Pumpkin (small-batch pictured)

In the end, she came up with three different limited ingredient recipes that were all hits with Sergeant Pepperoni. On one of her daily walks with her pup, it occurred to her that other dog owners and their dogs could benefit from her biscuits. Within weeks, she found herself set up at a local farmers market where her homemade dog treats were an immediate success, and fetch! Dog Treats was born.

fetch! Dog Treats Dipped Peanut Butter Bones, 2012(L), 2020(R)

A plan is born

In July of 2014, Lovern met John Griveas, a Navy Seabee veteran and single father of two who immediately saw the potential for success in both Lovern and her dog treats. By the end of the year, the pair agreed to form an LLC and together worked methodically to create a scalable brand of products in the growing pet food industry. Slowly the business grew and expanded based on Jackie's flavorful and nourishing recipes, the couple's shared passion for the product, and their sweat equity.

Lovern met Griveas in July of 2014, and the two have been inseparable since

The pack is formed

Since forming the LLC, Griveas has used his flair for networking and talent for marketing/sales to forge several vital partner relationships that have kept the business moving forward. They now have a team of advisors and mentors from multiple disciplines, including Ron Smith, the successful pet supply industry icon and owner of LADS Pet Supplies, and Steve Trubiano, current Vice President of Finance for iHeart Radio. The foundation of such partnerships has laid the groundwork for fetch! to expand from regional to national markets and beyond.

Lovern and Griveas have assembled a strong team of mentors and advisors that have helped them develop and grow their brand

The dog days of fetch!

As a startup, Lovern produced and packaged all fetch! products in her cramped suburban Buffalo, NY kitchen. The challenges she faced were many, including taste testing the perfect balance of all-natural ingredients, ensuring the shelf-life of her products, and making sure to hand tape a business card on the packing of every bone and treat. Today, Lovern creates her successful fetch! line of dog treats in her commercial bakery complete with industrial ovens, a dehydration system, professional branding, inventory control, recurring sales from multiple sales channels, and a popular retail space attached.

fetch! has reached many milestones since forming the LLC in 2015. A few of the most memorable are listed on this graph

Trending in the right direction

Since forming the partnership in 2015, fetch! has experienced steady growth in revenue, customer acquisition, and retail brand partners, thanks in part to the increase in awareness generated by organic social media posts, digital ads, events, distribution deals, and word of mouth. After building a new website in November of 2019, the company saw an immediate increase in conversions and repeat sales and is on track in 2020 to surpass all previous online sales totals combined. Sales forecasts suggest that with the right digital strategy, fetch! can dramatically increase online sales, improve brand support, and lower the cost to acquire new customers.

Recession-proof market

Many theorize that the pet industry is "recession-proof." There might be no better way to test that theory than by inserting a global pandemic into your sales plan. While second-quarter numbers showed a drop in B2C and B2B sales due to the various travel restrictions, quarantines, and cancelations in place across the country, both order size and frequency have increased on Chewy, Amazon, and FetchMeATreat.com, with current online sales already exceeding those in 2019.

According to the American Pet Products Association (APPA), in 2019, 63-million U.S. households claimed ownership of at least one of the 89-million dogs in the United States. Based on our Company analytics, our ideal customer is a middle-class female between the ages of 25 to 64. Those demographics equal approximately 86.1 million Americans, of which about 49.9 million own at least one dog. Sales numbers prove that, on average, pet owners spend $76 annually on treats. Assuming that data is correct, the majority fetch! demographic spends around $3.7B annually on just treats. The typical customer on FetchMeATreat.com spends $42.27 per visit.

These numbers are expected to change dramatically for 2020 and possibly beyond as households that are locked down due to COVID19 turn to the internet for their shopping needs The average sale on FetchMeATreat.com is over $42 with a 26% returning customer rate There are over 89 million dogs in the U.S., with 63 million households owning at least one. Women make up the majority of sales for fetch! which makes sense as they are reportedly 10% more likely to own a pet than their male counterparts are

Next steps

The main initiatives for fetch! coming into 2020 were to complete a packaging upgrade, implement a targeted brand support strategy for brick and mortar partners, and launch a full-scale digital marketing and re-targeting campaign. By re-designing their packaging and creating assets that their brand partners can utilize, fetch! Dog Treats will become a better sell-through inventory product. That will open new sales doors previously unavailable due to a perceived lack of awareness or support. We will bolster those efforts by designing and implementing a cohesive, strategic digital campaign mixing organic and paid content, email marketing, scheduled promotions, loyalty programs, and more.

A recent draft of the new packaging that Griveas is working with designer Donald Kenney on. The bags are sustainable, provide much more space for marketing, and will hold 8 oz of treats as opposed to their current 6 oz offering.

Use of Funds

A successfully funded campaign will allow fetch! to immediately restart production and fulfill any previously rejected purchase orders and partner requests that they may have on hold, as well as cover all costs associated with operating the business, with a six to eight-month runway built-in. At the same time, they ramp back up on inventory and begin marketing. If funded at the maximum level, fetch! plans to hire one full-time production assistant and rehire at least one of their existing part-time employees as well. Marketing will play a significant role in moving forward, as years of critical analytical data waits to be used to continue building brand awareness, creating brand affinity, and generating sales across all channels. Finally, 7.5% is set aside to cover WeFunder's incredibly fair platform fee.

A successfully funded campaign will allow fetch! to lower their COGs by buying in volume, and increase sales revenue with the addition of a long sought after marketing initiative

Invest today - Your dog will thank you later

The fetch! company that Lovern and Griveas envision dedicates to providing customers with affordable, high quality, healthy, and safe alternatives to most mass-produced dog treats. They are committed to providing exceptional customer service to ensure that customers are 100% satisfied with the brand experience. They have been executing their mission successfully for nearly eight years. With your help, they are ready to spend the next eight years and beyond making fetch! a household name across the United States.

How many people do you know who would try fetch! Dog Treats for their special pup at least once? How many of those dog owners would likely continue to purchase such a reasonably-priced, healthy product that their dog loves?

Join us on this extraordinary journey to provide dogs with healthier foods by hitting that "Invest" button now, and your fur-baby will become part of a business project that they will enjoy!

A surprise visit from our friend, and world-renowned dog behaviorist, Cesar Millan at SuperZoo 2019


Watch the video: Αύξηση έως και 50% στην τιμή του ρεύματος- Οι λόγοι. Μεσημβρινό δελτίο. 31082021 (January 2022).